Who We Are
ADI identifies as design-fluid.
We prefer to design without boundaries of labels. We believe that we need to be researchers, scientists, philosophers, engineers and artist; whatever roles of expertise and perspectives needed to create products that are wholesome.
ADI takes path-planning seriously.
We analyze, rethink and redefine the possible paths to ensure that we are developing towards the right directions for you. Product development is risky, therefore we want to be careful with your resource and time to ensure our design actions are effective.
ADI believes that good products are helpful.
To make sure that the products we design is making lives better, we do user-testing exercises in a lot of creative ways. Do expect us to work very closely with you and your users to ensure that our creation is helpful.